Here is very interesting short read over on the The Conversation, by Yaniv Hanoch, Professor in Decision Science, University of Southampton and Stacey Wood
Professor of Psychology, Scripps College, looking t scams and scammers. They are particularly interested in how the famous and the influencers unintentionally support and endorse the scammers.
Scammed: why the rich, famous and experts get duped more often than you think (theconversation.com)